Imagine a blank starting point, a blank canvas representing a path yet to be defined. We had nothing when we began, only the design of an idea that, in its early stages, was blurry, coupled with the unyielding desire to launch ourselves into this adventure. Thus, Mederi KOI was born in the mind of our founder and in the heart of a “crazy team” filled with uncertainty and excitement toward the unknown.
On this first page of our diary, we won’t write biographical details, not for now. Instead, we will focus on the essence and principles that brought us here. So, we welcome you to our origins.
Our Origins.
Our story is not just another entrepreneurship narrative; it’s a call to transformation, driven by the conviction that we can and should make a difference in the world, and what better way to do it than by healing it.
The growing gap between those with access to healthcare, cutting-edge technology, and those facing needs and inequality created a space where we decided to act. This global challenge, where millions struggle to receive quality healthcare and access technological solutions, became our source of inspiration. But that’s not all. When the entire world was shaken by the Covid-19 pandemic, bringing unprecedented challenges, the global health crisis not only revealed the fragility of our healthcare structures but also underscored the crucial role of private companies in this sector. The pandemic highlighted the need for innovation in healthcare and health technology like never before. This, too, was our inspiration to take action once and for all.
Our team, comprised of passionate and committed minds, came together with a clear purpose: to develop solutions that not only solve problems but also address the disparities people face worldwide. We set out to create accessible technologies that democratize access to quality healthcare and other wellness services, regardless of where people live or how many resources they have. Thus, we launched Mederi KOI Projects, to introduce new ways of addressing emerging issues in the fields of health and wellness, using the combination of digital technology and the best of science and research.
Our Name.
The choice of our name, “Mederi KOI,” was not a coincidence, but it didn’t come about instantly either. Let’s break it down:
·Mederi: It’s a word derived from Latin, meaning “to heal.” Its meaning was deeply connected to our mission. It represents the intention to provide solutions that enhance people’s lives. Committed to creating solutions with a positive impact on society, improving the quality of life for individuals, and contributing to their healing—whether in a physical, emotional, or broader sense of the word. We aim to heal the world, and that is our mission.
·KOI: Directly derived from the famous Asian origin legend, it embodies our philosophy, beliefs, and values. The idea to incorporate the word KOI into our name came from our founder, who wanted the name to communicate who we were. His inspiration came from a trip to a park in Florida where Koi fish were swimming in a pond; he was captivated by the tranquility and beauty these fish conveyed. He later researched and found the legend, which remained etched in his mind. Like the inspiring legend, we share the belief that perseverance and overcoming challenges are fundamental to our success. We see this legend as a reminder that we will face challenges on our journey towards excellence and the realization of our vision.
“The legend tells of thousands of years ago, schools of fish swam peacefully along the river until they reached a waterfall. Many of them refused to swim against the current, fearing they might lose their beauty if they jumped and collided with the rocks below. Hence, they chose to go with the flow without taking the risk. However, another brave group dared to try, aiming to discover what lay at the summit. They swam against the current, never giving up, until one of them successfully reached the top. At that moment, the gods rewarded him by transforming him into a magnificent dragon”.
“Swimming Against the Current” is a powerful statement that reflects our unity, leadership, perseverance, and innovation towards our goals. It’s a constant reminder, almost like an anthem of which we are deeply proud to be a part. This statement serves as our motto that accompanies our name.
Before settling on that name, we spent some time discussing alternatives like “DeCos,” referring to Hippocrates, widely considered one of the foremost figures in the history of medicine, often referred to as the “father of medicine.” “Galeno,” who was a Greek physician, surgeon, and philosopher, also considered by many as the “father of medicine.” Individually, both names didn’t convey much, so we combined them and came up with… “DeCos & Galeno“, referring to the fathers of medicine, both united. However, at first glance, it seemed more like an insurance brand and didn’t quite capture the essence we were seeking.
Our Vision.
It’s quite remarkable to think that our vision has always been an ambitious statement, despite our humble beginnings. Our start in a garage is not dissimilar to the beginnings of many large companies today. The difference lies in the fact that companies that become multimillion-dollar entities often lose sight of the vision that propelled them in the first place. At Mederi KOI, we firmly hold onto our original vision as a guiding beacon at every step of our business growth.
We believe that health can be democratized and made accessible to all through innovation and technology. We are tremendously excited about the potential of our projects and initiatives to make a real difference in the lives of people worldwide.
Our vision is a world where quality healthcare and wellness services are not a privilege for a few but a right within reach of everyone, regardless of their geographic location or resources. We are committed to leveraging the best of technology and the best of humanity to create projects that empower individuals to take control of their health and well-being.
There are many challenges that must be addressed to achieve this vision. One of the most significant challenges is inequality in access to healthcare. In many countries, people living in rural or low-income areas have less access to healthcare than those in urban or high-income areas. Another challenge is the cost of healthcare, which can be prohibitively expensive, making it difficult for those with low incomes to access it. For causes like these, we have created Mederi KOI Philanthropy, and we will continue to launch other initiatives to address any barrier against us and tear it down.
At Mederi KOI, we understand that our journey is just beginning, but we are ready to swim against the current and overcome any challenges in our path. We believe in a future where health and well-being are truly global, and we are excited to work tirelessly to turn this vision into reality. Together, we will move towards a healthier, more equitable, and more connected world.
Our Future.
Any prediction we make implies that we are heading in that direction, and we have no doubt that we will get there. In this section, let’s chart together the exciting journey into the future of our company. Here, we present the aspirations and strategic plans that will propel our path forward:
Constant Innovation: We will explore new technologies, efficient work methods, and creative solutions to meet the changing needs of the market.
Launch of Innovative Projects: Starting with beta project launches, but showcasing innovations from the outset. We aspire not only to make these projects innovative but also to launch initiatives that have a positive impact on society, maintain independence, and continue to grow. We are excited to introduce initiatives that will not only transform our company but also contribute to the well-being and democratization of health
Sustainability: Recognizing the importance of our impact on the world we share, we will strive to lead by example in sustainability. We are committed to responsible business practices that minimize our environmental footprint and positively contribute to the communities in which we operate. Our mission to heal the world also extends to the environment
Global Expansion: We look beyond current borders and envision expanding our presence globally. We seek not only to serve new markets but also to learn from diverse cultures to enrich our operations and perspectives.
Vibrant Corporate Culture: We believe that our team is the heart of our company. We aim to foster an inclusive, inspiring, and collaborative work environment that enables each team member to reach their full potential and contribute significantly to our collective success.
Swift Adaptation: We are not afraid of change; it shapes new initiatives and constant evolution. Our mindset is adaptable, ready to adjust strategies based on market trends and the changing needs of the population.
Looking ahead, we are excited about the opportunities the future holds for us. With determination, innovation, and the ongoing dedication of our talented team, we are ready to launch projects that will not only propel our company forward but also contribute to improving the quality of life for the people we serve. Join us on this exciting journey toward tomorrow!
Our origins do not determine our destiny. We are determined to become the company that democratizes health worldwide because we know how it’s done. Our vision is our driving force, and we are ready to make a positive difference in the world.
Thank you for reading our article in Mederi KOI Diary.